CUSTOMER RETENTION AND LOYALTY

Margaret Link — Marketing at Thanx

Recent Posts

Apr 25, 2017 | Customer Loyalty Research

Push Notifications vs. Email: What's better for reaching customers?

Your customers are smartphone users. What's the best way to reach them on their phones? While email is increasingly opened up on mobile devices, and brands can communicate via text, it's push notifications that drive the most engagement.

Merchants leverage technology to communicate with their customers in myriad ways — email, text, and social media are typical approaches for a digital-savvy marketer. However, as consumers become desensitized to brand outreach, there's one method that continues to cut through the noise and drive transactions and engagement: push notifications. Sending relevant push notifications is a great way to drive engagement and delight with your customers. Read on to learn exactly how to use this highly lucrative communication channel. 

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Apr 24, 2017 | Customer Retention Strategies That Work

Guide to Restaurant Loyalty Technology — How to choose a loyalty program

Loyalty programs can operate as the central nervous system for your brand — collecting data, automating marketing, and gauging customer satisfaction. With so many different types of loyalty programs out there, how do you decide which platform is right for your brand? Consider these four points as you narrow down your restaurant's loyalty technology search.

 

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Apr 21, 2017 | Customer Retention Strategies That Work

Dining in is dying because delivery is killing it

Food delivery represents a $210b market, and restaurants are scrambling to be a part of it — often to their own detriment. Facing eroding margins, food quality issues, and high fees, restaurants are fighting the shortcomings of delivery to stay profitable. To compete with delivery, restaurant brands must effectively incentivize customers to stay loyalty to the restaurant themselves — not the ordering platform. Here's why restaurants are turning to modern loyalty programs to help them achieve that goal while driving incremental revenue.

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Apr 20, 2017 | Evaluating Customer Loyalty Programs | Why Thanx | building loyalty

What a great loyalty program can teach you about your customers

Loyalty programs typically operate with the goal of driving increased frequency from your customers. But as technology progresses, best-in-class loyalty programs can actually become your best source of business intelligence.

Customer loyalty isn't just about punch cards — more sophisticated programs are taking their place. Unprecedented amounts of data are now available to brick-and-mortar businesses. Restaurants, car washes, entertainment centers, and bakeries are all joining the data revolution, using digital loyalty programs to gather vital customer intel. What type of "intel" exactly, you ask? Read on to see how modern loyalty programs are driving a deeper understanding of customers and their behavior for previously underserved industries.
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Apr 19, 2017 | Customer Retention Strategies That Work

Top Ways to Get More Customers In Your Loyalty Program

You can't have a successful loyalty program without a ton of customers! Here's how to make sure your loyalty program can attract — and keep — customers.

Prioritizing customer signups is the number one way to drive ROI and reap the full value of your loyalty program. With more customers enrolled, you get more data to execute personalized marketing, which drastically increases overall engagement and sales. 

Below are the most powerful ways to get more customers enrolled in your loyalty program.  

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Apr 6, 2017 | Customer Loyalty Research | building loyalty

How Offline Retailers can Fight Amazon

Amazon Won the Retail Battle — But Brick-and-Mortar Stores Can Use Data to Win the War — Five best practices for offline retailers to compete in Amazon’s world.

 As our world continues to shift towards online commerce, offline retailers are watching their market share slip into the hands of sophisticated, data-driven digital retailers. Consequently, retailers have asked themselves how brick-and-mortar stores can win in the age of Amazon, instant gratification, and the proliferation of data. 

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Apr 4, 2017 | Customer Loyalty News

The Car Wash Show: Loyalty Panel

 Panel from The Car Wash Show 2017

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Mar 28, 2017 | Evaluating Customer Loyalty Programs | Why Thanx | building loyalty

How to Build a Loyalty Program that Works

Want to grow your business through loyalty, but don't know where to start?

It used to be that walking into a retail establishment and being given some form of a discount, special offer, or free sample was a unique and appreciated moment. Now, as customers, we expect a reward in return for our consistent business. We sign up for rewards cards, loyalty programs, email discounts, mobile coupons … anything for the extra savings.

On the merchant side, this is all summed into two words: customer loyalty. But with big brands building customized applications, credit card loyalty programs, and more, how do small businesses keep up? How do we measure the return on investment on something as basic as a punchcard?

That’s what this resource will extensively cover. We’ll go through what some of the top brand loyalty programs look like, dig into data proof, and end with how to make it all happen on a small budget.

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Mar 24, 2017 | Customer Retention Strategies That Work

Five Pizza Marketing Strategies for 2017

Pizza is potentially the most delicious food on the planet... but it's also one of the most competitive businesses to run. Pizza restaurants must not only excel at making pie, but also out-market competing pizza joints. In this post, we look at 5 marketing strategies to help you beat the competition in 2017:

The pizza market continues to grow, and the big players continue to innovate: From Pizza Hut doubling down on mobile ordering growth, to Dominos going to "zero-click" ordering, everyone is trying to leverage technology to better serve their customers while standing out from the crowd.

To succeed in this environment, Here are the top five pizza marketing strategies you're not using that lead to increased revenue and drastically improved customer satisfaction. 

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Mar 22, 2017 | Evaluating Customer Loyalty Programs | Why Thanx | building loyalty

How to Build a Loyalty Program that Works

Want to grow your business through loyalty, but don't know where to start?

It used to be that walking into a retail establishment and being given some form of a discount, special offer, or free sample was a unique and appreciated moment. Now, as customers, we expect a reward in return for our consistent business. We sign up for rewards cards, loyalty programs, email discounts, mobile coupons … anything for the extra savings.

On the merchant side, this is all summed into two words: customer loyalty. But with big brands building customized applications, credit card loyalty programs, and more, how do small businesses keep up? How do we measure the return on investment on something as basic as a punchcard?

That’s what this resource will extensively cover. We’ll go through what some of the top brand loyalty programs look like, dig into data proof, and end with how to make it all happen on a small budget.

Read now

About this Blog

Customer retention and loyalty best practices for merchants evaluating how to increase revenue from existing customers and improve satisfaction.

 

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