CUSTOMER RETENTION AND LOYALTY

Mar 24, 2017 | Customer Retention Strategies That Work

Five Pizza Marketing Strategies for 2017

Pizza is potentially the most delicious food on the planet... but it's also one of the most competitive businesses to run. Pizza restaurants must not only excel at making pie, but also out-market competing pizza joints. In this post, we look at 5 marketing strategies to help you beat the competition in 2017:

The pizza market continues to grow, and the big players continue to innovate: From Pizza Hut doubling down on mobile ordering growth, to Dominos going to "zero-click" ordering, everyone is trying to leverage technology to better serve their customers while standing out from the crowd.

To succeed in this environment, Here are the top five pizza marketing strategies you're not using that lead to increased revenue and drastically improved customer satisfaction. 

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Mar 22, 2017 | Evaluating Customer Loyalty Programs | Why Thanx | building loyalty

How to Build a Loyalty Program that Works

Want to grow your business through loyalty, but don't know where to start?

It used to be that walking into a retail establishment and being given some form of a discount, special offer, or free sample was a unique and appreciated moment. Now, as customers, we expect a reward in return for our consistent business. We sign up for rewards cards, loyalty programs, email discounts, mobile coupons … anything for the extra savings.

On the merchant side, this is all summed into two words: customer loyalty. But with big brands building customized applications, credit card loyalty programs, and more, how do small businesses keep up? How do we measure the return on investment on something as basic as a punchcard?

That’s what this resource will extensively cover. We’ll go through what some of the top brand loyalty programs look like, dig into data proof, and end with how to make it all happen on a small budget.

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Feb 27, 2017 | Customer Retention Strategies That Work

How C-Stores can Fight Competition (and win)

True to the category name, everything about C-Stores is designed for convenience. They are easy to access, easy to navigate, and are typically open around the clock. But savvy owners and marketers are realizing that relying on location and convenience alone isn’t enough when you’re looking to drive revenue.

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Feb 21, 2017 | Evaluating Customer Loyalty Programs | Why Thanx

Ultimate Guide to Customer Loyalty in 2017

We're excited to share our latest version of our customer loyalty benchmarks eBook — get a copy for yourself now.  

Every year, we publish an eBook, compiling the most critical stats and knowledge about customer loyalty. 

This year, we wanted to paint a holistic picture about customer loyalty — why it's important, how it's built, and ways that any business can catalyze that loyal feeling throughout their customer base. Download the guide here!

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Feb 20, 2017 | Customer Retention Strategies That Work

5 Ways Convenience Stores are Failing at Customer Loyalty

When it comes to customer loyalty, a few business verticals are known for their heroic efforts — airlines, grocery stores, and even coffee shops (with Starbucks as the shining example). However, convenience stores haven’t done a good job of building customer loyalty, even though they could benefit immensely from customer retention. 

 

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Feb 15, 2017 | Customer Retention Strategies That Work

How New Technology is taking the Franchise Marketing Challenge into Account

Running  and marketing a franchise business comes with its own set of unique challenges. Make sure that you're equipped with the tools to maximize profit and minimize hassle.

 

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Feb 13, 2017 | Customer Retention Strategies That Work

Why Customer Satisfaction Surveys are the Pulse of Your Business

How satisfied are your customers? How do you know? Using Net Promoter Score and mobile-based feedback could change the way you collect customer data.

For restaurants and retailers, Net Promoter Score is the most valuable way to survey for customer satisfaction and feedback data. Unlike traditional feedback, NPS allows merchants to track customer satisfaction over time, granting them performance data across their entire brand, and all the way down to the individual store level.

 

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Feb 1, 2017 | Customer Retention Strategies That Work

Announcing: Net Promoter Score Upgrade!

How satisfied are your customers? How do you know? Using Net Promoter Score and mobile-based feedback could change the way you collect customer data. 

For restaurants and retailers, Net Promoter Score is the most valuable way to survey for customer satisfaction and feedback data. Unlike traditional feedback, NPS allows merchants to track customer satisfaction over time, granting them performance data across their entire brand, and all the way down to the individual store level.

 

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Jan 18, 2017 | Customer Retention Strategies That Work

How to Choose a Customer Loyalty Program

There are so many different types of loyalty programs out there: from the ancient yet ubiquitous punch card, to the high-tech loyalty app (and everything in between). But with infinite variations on loyalty, how do you decide which approach is right for your brand? Consider these four points as you narrow down your company’s loyalty search.

 

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Jan 4, 2017 | Why Thanx

The 2017 Thanx Awards

It's that time of the year again — In this blog post, we turn our attention to the customers who have shown loyalty to their favorite shops and restaurants in extraordinary ways. Since everyone loves an end of year wrap-up, we present to you: The 2017 Thanx Customer Awards.

We always knew our users were the best... and our data holds the proof! As we head into 2017, we wanted to give Thanx to our super users from 2016. For the third year in a row, we're acknowledging our outstanding Thanx-ers in our annual Thanx awards (basically the Oscars of loyalty). All of our merchants have extraordinary VIP customers, but these customers in particular really stood out. From frequency to advocacy to feedback, you'll be amazed at how these VIPs engaged with their favorite merchants.

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About this Blog

Customer retention and loyalty best practices for merchants evaluating how to increase revenue from existing customers and improve satisfaction.

 

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