Dec 16, 2016 | Customer Retention Strategies That Work

Five Steps to Building a Loyalty Program that Drives Revenue

Your loyalty program can be the backbone of your data collection, your customer outreach, and your marketing efforts. When executed well, it can also be an enormous profit-driver for your restaurant. Below are five loyalty program best practices that drive revenue by delighting your customers. 

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Dec 8, 2016 | Customer Loyalty News

Thanx Announces $17.1 million in Series B Funding to Bring Big Data to Brick-and-Mortar Merchants

We're proud and excited to announce that we've secured our Series B round of financing — giving us the chance to connect more merchants with their loyal customers in a way that's never been done before.

See below for the complete press release:

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Oct 15, 2016 | Customer Loyalty News

The Seven Deadly Sins of Loyalty Marketing

This article has been reposted from The Rail. You can find the original article here

Investing in customer loyalty isn't just a “check the box” initiative. It can be a businesses’ most powerful marketing channel, as it's 7x more expensive to acquire a new customer than to encourage an additional visit from an existing customer.

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Oct 12, 2016 | Customer Loyalty News

How to build true customer loyalty (hint: it takes more than just discounts)

How do businesses build truly loyal customers? It's not just about installing a loyalty program — it's how you use it. Here's how to optimize the experience for your loyal customers so that they stay loyal for life.

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Sep 27, 2016 | Customer Loyalty News

Why Mobile is Not a "Check-the-Box" Initiative — FSTEC 2016

Thanx CEO Zach Goldstein spoke to the theme of "Untangling Tech" at FSTEC 2016 — presenting to restaurant owners and operators, he made a case for why a brand's mobile presence cannot be a "check-the-box" initiative.

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Sep 26, 2016 | Customer Loyalty News

FSTEC 2016: Day 1 Highlights

Highlights from FSTEC 2016 Day One

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Sep 12, 2016 | Customer Loyalty News

What Brick and Mortar Business Can Learn from SaaS Success

I worked my way through college as a hostess, waitress, and bartender in a college town restaurant. After graduation, I moved to Silicon Valley just in time for the dot com era. I began working for technology companies, but never lost my love for the restaurant industry. 

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Sep 9, 2016 | Customer Loyalty News

Loyalty program best practices: Take a hint from behavioral psychology

Opt-out, not opt-in, is a loyalty program best practice. Read on to see how you can use this consumer psychology hack to keep more customers enrolled.

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Sep 7, 2016 | Customer Retention Strategies That Work

How Fine Dining Can Beat Fast & Cheap

When it comes to customer loyalty, fast casual & quick service restaurants pull out all the stops to keep their customers coming back (while gathering valuable customer data). Here's how Fine Dining restaurants can engage their customers, start collecting meaningful guest data, and do it all without compromising their elevated experience. 

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Aug 31, 2016 | Customer Loyalty News

Why 5 million people signed up for DD Perks loyalty program

DD Perks just reached a huge milestone: 5 million loyalty program members. Here's why that's causing their investors to celebrate.

Dunkin' Donuts shares rose nearly 2% last week after they announced that their loyalty program had enrolled over 5 million people. Here's why a healthy customer loyalty program is cause for investor optimism. 

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About this Blog

Customer retention and loyalty best practices for merchants evaluating how to increase revenue from existing customers and improve satisfaction.



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