Oct 12, 2016 | Customer Loyalty News

How to build true customer loyalty (hint: it takes more than just discounts)

How do businesses build truly loyal customers? It's not just about installing a loyalty program — it's how you use it. Here's how to optimize the experience for your loyal customers so that they stay loyal for life.

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Sep 27, 2016 | Customer Loyalty News

Why Mobile is Not a "Check-the-Box" Initiative — FSTEC 2016

Thanx CEO Zach Goldstein spoke to the theme of "Untangling Tech" at FSTEC 2016 — presenting to restaurant owners and operators, he made a case for why a brand's mobile presence cannot be a "check-the-box" initiative.

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Sep 26, 2016 | Customer Loyalty News

FSTEC 2016: Day 1 Highlights

Highlights from FSTEC 2016 Day One

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Sep 12, 2016 | Customer Loyalty News

What Brick and Mortar Business Can Learn from SaaS Success

I worked my way through college as a hostess, waitress, and bartender in a college town restaurant. After graduation, I moved to Silicon Valley just in time for the dot com era. I began working for technology companies, but never lost my love for the restaurant industry. 

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Sep 9, 2016 | Customer Loyalty News

Loyalty program best practices: Take a hint from behavioral psychology

Opt-out, not opt-in, is a loyalty program best practice. Read on to see how you can use this consumer psychology hack to keep more customers enrolled.

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Sep 7, 2016 | Customer Retention Strategies That Work

How Fine Dining Can Beat Fast & Cheap

When it comes to customer loyalty, fast casual & quick service restaurants pull out all the stops to keep their customers coming back (while gathering valuable customer data). Here's how Fine Dining restaurants can engage their customers, start collecting meaningful guest data, and do it all without compromising their elevated experience. 

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Aug 31, 2016 | Customer Loyalty News

Why 5 million people signed up for DD Perks loyalty program

DD Perks just reached a huge milestone: 5 million loyalty program members. Here's why that's causing their investors to celebrate.

Dunkin' Donuts shares rose nearly 2% last week after they announced that their loyalty program had enrolled over 5 million people. Here's why a healthy customer loyalty program is cause for investor optimism. 

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Aug 25, 2016 | Customer Loyalty Research

The Popularity Problem: How to handle increased store traffic



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Aug 23, 2016 | Customer Loyalty Research

How great customer loyalty programs stand out from the rest



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Aug 5, 2016 | Customer Loyalty News

How Consumers Actually Use Loyalty Programs

New Survata survey data reveals how consumers interact with brands' loyalty programs — the answers might surprise you. We broke down the most interesting stats to help merchants avoid the pitfalls of traditional loyalty programs and instead, create a program their guests actually want to use. 

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About this Blog

Customer retention and loyalty best practices for merchants evaluating how to increase revenue from existing customers and improve satisfaction.



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