Buffalo Wild Wings is testing a customer loyalty program. Here's what you can learn from their experiment.
You're a retention marketing superstar — which is why you’ve invested part of your marketing budget towards keeping your loyal customers happy with rewards, personalized communication, and VIP treatment. But it doesn't stop there — not even close. Here are three ways great businesses keep their finger on the pulse of their customer loyalty program.
Chipotle just released the details of Chiptopia, their customer rewards program. While it's laudable that Chipotle is venturing into the world of customer retention, this program is more "mild" than "hot" when it comes to creating long-term loyalty.
There's nothing worse than receiving a negative Yelp review — especially when it could have been prevented by some simple communication. Here's how smart businesses address unhappy customers before they go on a Yelp rampage.
Jun 10, 2016
A loyalty program is only as good its engaged users. At Thanx, our merchant success team focuses on maximizing three components of loyalty program success: 1) user sign-ups, 2) user retention, and 3) customer engagement. In this article, we'll show you how we keep the sign-ups rolling in at impressive rates, even in years-old programs.
Jun 2, 2016
Thanx Merchant Partner David Igel from Dewey's Pizza has named the problem that plagues all restaurant operators: the elusive "Silent Guest". Read on to learn how to identify and retain this high-value group of customers before they take their business elsewhere.
Businesses love their regulars — and with good reason: research shows that 25% of customers generate almost 70% of revenue! Even with money on the line, business owners still make these 3 critical errors when it comes to creating a loyalty program that actually retains customers.
May 12, 2016