Customer retention can unlock long-term profitability for businesses large and small. Maximize this critical channel with these three easy loyalty hacks.
Want to give your loyalty program an extra boost? Pay attention to these critical metrics in order to supercharge your loyalty program success.
On the surface, Thanx is an effortless experience for both merchants and their customers. However, behind that magic is a whole lot of math. We work tirelessly to scientifically prove that our incentive programs are generating real ROI for all Thanx merchants. Read on to see how we optimized our industry-first viral marketing campaign, maximizing social sharing and invite conversion and, most importantly, revenue.
Zip Code Marketing Research — Zip Codes reveal surprising insights about your customers. Here's how businesses are using this data to make big decisions.
Zip Code Marketing Research is hugely lucrative, not hard to do... yet puzzlingly underutilized. Businesses looking to understand how their customers vary across different locations can use this valuable data for anything from planning targeted marketing campaigns to buying real estate for a new storefront. While it might seem obvious that more affluent zip codes would spend more money, the results are actually way more interesting (and sometimes shocking). Like everything in marketing, personalization matters (and data is your friend).
With the New Year upon us, let's look at the three key resolutions most pressing for fine dining marketers in 2016.
Of course, the execution of such a straight forward goal requires implementing several best practices relevant specifically for fine dining marketers. In no particular order, here are this year's three most important new year's resolutions for fine dining marketers.
Recently, Thanx did a car wash research deep dive to uncover best practices for increasing sales during the various seasons and beating out the competition.
When choosing to open a car wash, every operator faces the same reality: I’m going to open a business that’s highly competitive — every single sale means a customer chose me over a nearby competitor — and I’m prepared to differentiate exclusively on awareness and service. When customers think “car wash,” they’ll think of me; when customers experience my brand, they’ll make a concerted effort to come back. That's how I'm going to win.
The webinar How To Max Out Car Wash Sales During the Winter Months — and Beat the Competition explains exactly how to succeed under these circumstances. With in-depth research from across the car wash industry, viewers can learn how to use marketing to develop a competitive advantage, and adapt to constantly changing conditions like weather, temperature, and slower days of the week.
If you're exclusively using traditional marketing channels, who could blame you — that's what everyone else does. But if you want to set yourself apart and capture a larger market share, embrace what's working, not what's been done.
We recently pulled the numbers examining the results companies achieve when they use traditional versus new forms of marketing.
As you can guess by the title of this blog post, there was one clear winner: new forms of marketing. Traditional marketing simply cannot compete. Let's take a look.
Millennials can be a confusing bunch – with their smartphone obsession and eclectic tastes, marketing may seem like a daunting task. Let's take a look at exactly how to reach the 'elusive' millennials demographic.
During the first few years of the 21st century, the world’s brightest economists and marketers discussed an inevitable major market force that would emerge over the following decade: the rise of millennials – the largest population cohort that the U.S. had ever seen.
What was then theory has now become reality – millennials eclipsed the baby boomer generation by almost 10% in 2013 and now hold a whopping $200+ billion in spending power. Perhaps equally impressive, and just as important, about this generation: millennials are not going anywhere – the oldest were born in 1981 are are still years away from their max spending years. Marketers have to take note.
From the extreme competitiveness of the market, to the lack of time owners have to devote to marketing – We pick apart the top 5 challenges the car wash industry faces, and how you can overcome them.
Step, for a second, into the shoes of a car wash business operator. You wake up every day knowing that you work in one of the most fragmented industries in the world - Where the 50 largest companies own less than 20% of the market, and each customer is fought for tooth-and-nail. Your business is dictated by weather forecasters who already show “wet bias.” Even on sunny days, it seems the location of your business is your only hope for attracting customers.