Apr 25, 2017 | Customer Loyalty Research

Push Notifications vs. Email: What's better for reaching customers?

Your customers are smartphone users. What's the best way to reach them on their phones? While email is increasingly opened up on mobile devices, and brands can communicate via text, it's push notifications that drive the most engagement.

Merchants leverage technology to communicate with their customers in myriad ways — email, text, and social media are typical approaches for a digital-savvy marketer. However, as consumers become desensitized to brand outreach, there's one method that continues to cut through the noise and drive transactions and engagement: push notifications. Sending relevant push notifications is a great way to drive engagement and delight with your customers. Read on to learn exactly how to use this highly lucrative communication channel. 

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Apr 6, 2017 | Customer Loyalty Research | building loyalty

How Offline Retailers can Fight Amazon

Amazon Won the Retail Battle — But Brick-and-Mortar Stores Can Use Data to Win the War — Five best practices for offline retailers to compete in Amazon’s world.

 As our world continues to shift towards online commerce, offline retailers are watching their market share slip into the hands of sophisticated, data-driven digital retailers. Consequently, retailers have asked themselves how brick-and-mortar stores can win in the age of Amazon, instant gratification, and the proliferation of data. 

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Aug 25, 2016 | Customer Loyalty Research

The Popularity Problem: How to handle increased store traffic



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Aug 23, 2016 | Customer Loyalty Research

How great customer loyalty programs stand out from the rest



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Jul 20, 2016 | Customer Loyalty Research

Profitability Hacks: Two ways to maximize ROI from your loyalty program

Customer retention can unlock long-term profitability for businesses large and small. Maximize this critical channel with these three easy loyalty hacks. 

Want to give your loyalty program an extra boost? Pay attention to these critical metrics in order to supercharge your loyalty program success. 

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May 6, 2016 | Customer Loyalty Research

How a loyalty program can double as viral marketing campaign

On the surface, Thanx is an effortless experience for both merchants and their customers.  However, behind that magic is a whole lot of math.  We work tirelessly to scientifically prove that our incentive programs are generating real ROI for all Thanx merchants. Read on to see how we optimized our industry-first viral marketing campaign, maximizing social sharing and invite conversion and, most importantly, revenue.


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Mar 10, 2016 | Customer Loyalty Research

Why Zip Code Marketing Research is Making Money for Small Businesses

Zip Code Marketing Research — Zip Codes reveal surprising insights about your customers. Here's how businesses are using this data to make big decisions.

Zip Code Marketing Research is hugely lucrative, not hard to do... yet puzzlingly underutilized. Businesses looking to understand how their customers vary across different locations can use this valuable data for anything from planning targeted marketing campaigns to buying real estate for a new storefront. While it might seem obvious that more affluent zip codes would spend more money, the results are actually way more interesting (and sometimes shocking). Like everything in marketing, personalization matters (and data is your friend). 


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Dec 28, 2015 | Customer Loyalty Research

3 New Year's Resolutions For Fine Dining Marketers

With the New Year upon us, let's look at the three key resolutions most pressing for fine dining marketers in 2016. 

Make no mistake — fine dining restaurants' success comes down to building proprietary data and developing personalized marketing campaigns to drive consistent repeat business. 

Of course, the execution of such a straight forward goal requires implementing several best practices relevant specifically for fine dining marketers. In no particular order, here are this year's three most important new year's resolutions for fine dining marketers. 

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Nov 12, 2015 | Customer Loyalty Research

Car Wash Research To Beat the Competition

Recently, Thanx did a car wash research deep dive to uncover best practices for increasing sales during the various seasons and beating out the competition.

When choosing to open a car wash, every operator faces the same reality: I’m going to open a business that’s highly competitive — every single sale means a customer chose me over a nearby competitor — and I’m prepared to differentiate exclusively on awareness and service. When customers think “car wash,” they’ll think of me; when customers experience my brand, they’ll make a concerted effort to come back. That's how I'm going to win. 

The webinar How To Max Out Car Wash Sales During the Winter Months — and Beat the Competition explains exactly how to succeed under these circumstances. With in-depth research from across the car wash industry, viewers can learn how to use marketing to develop a competitive advantage, and adapt to constantly changing conditions like weather, temperature, and slower days of the week.  

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Aug 22, 2015 | Customer Loyalty Research | Why Thanx

Mobile Murders Traditional Marketing Channels

If you're exclusively using traditional marketing channels, who could blame you — that's what everyone else does. But if you want to set yourself apart and capture a larger market share, embrace what's working, not what's been done. 

We recently pulled the numbers examining the results companies achieve when they use traditional versus new forms of marketing. 

As you can guess by the title of this blog post, there was one clear winner: new forms of marketing. Traditional marketing simply cannot compete. Let's take a look. 

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About this Blog

Customer loyalty research for merchants looking to understand retention marketing. Read expert analysis of key stats and terms affecting the industry.



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