Millennials can be a confusing bunch – with their smartphone obsession and eclectic tastes, marketing may seem like a daunting task. Let's take a look at exactly how to reach the 'elusive' millennials demographic.
During the first few years of the 21st century, the world’s brightest economists and marketers discussed an inevitable major market force that would emerge over the following decade: the rise of millennials – the largest population cohort that the U.S. had ever seen.
What was then theory has now become reality – millennials eclipsed the baby boomer generation by almost 10% in 2013 and now hold a whopping $200+ billion in spending power. Perhaps equally impressive, and just as important, about this generation: millennials are not going anywhere – the oldest were born in 1981 are are still years away from their max spending years. Marketers have to take note.