Mar 22, 2017 | Evaluating Customer Loyalty Programs | Why Thanx | building loyalty

How to Build a Loyalty Program that Works

Want to grow your business through loyalty, but don't know where to start?

It used to be that walking into a retail establishment and being given some form of a discount, special offer, or free sample was a unique and appreciated moment. Now, as customers, we expect a reward in return for our consistent business. We sign up for rewards cards, loyalty programs, email discounts, mobile coupons … anything for the extra savings.

On the merchant side, this is all summed into two words: customer loyalty. But with big brands building customized applications, credit card loyalty programs, and more, how do small businesses keep up? How do we measure the return on investment on something as basic as a punchcard?

That’s what this resource will extensively cover. We’ll go through what some of the top brand loyalty programs look like, dig into data proof, and end with how to make it all happen on a small budget.

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Feb 21, 2017 | Evaluating Customer Loyalty Programs | Why Thanx

Ultimate Guide to Customer Loyalty in 2017

We're excited to share our latest version of our customer loyalty benchmarks eBook — get a copy for yourself now.  

Every year, we publish an eBook, compiling the most critical stats and knowledge about customer loyalty. 

This year, we wanted to paint a holistic picture about customer loyalty — why it's important, how it's built, and ways that any business can catalyze that loyal feeling throughout their customer base. Download the guide here!

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Mar 1, 2016 | Evaluating Customer Loyalty Programs | Why Thanx

The 2016 Customer Loyalty Benchmarks

We just published the latest version of our customer loyalty benchmarks eBook — get a copy for yourself now.  

Last year, we published our eBook examining the 6 most critical stats affecting customer loyalty. Back by popular demand, this year's edition just arrived hot off the press.  

In case you missed last year, our eBook answers six questions for multi-location businesses (plus — new for this year — one extra bonus question), which collectively determine the effectiveness of a restaurant or retailer's customer engagement strategy. Download now, or see below for a summary of the information. 

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Feb 9, 2016 | Evaluating Customer Loyalty Programs

How I Improve Customer Engagement — CSO Jimmy Starnes

In this video interview, Jimmy Starnes — the Chief Strategic Officer of Georgia-based Wash Me Fast — discusses how he improves customer engagement across all the locations in his car wash business.

Figuring out how to improve customer engagement can make or break a multi-location car wash's future. With more engaged customers, car washes see more frequent visits, higher average spend, and significantly improved lifetime value — i.e. everything required for long-term success.

In this video interview, Wash Me Fast Chief Strategic Officer Jimmy Starnes explains exactly how he uses new technology to drive higher levels of customer engagement. Watch to learn specific ways that car washes can use tools like 2-way feedback and winback marketing to increase sales and maximize profit. 

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Nov 23, 2015 | Evaluating Customer Loyalty Programs

How I Improve Customer Satisfaction — Owner Maura Feingold

In this video interview, Wednesday Seven owner Maura Feingold details her strategy to improve customer satisfaction across the leading restaurant brands in her marketing agency's portfolio.

Figuring out how to improve customer satisfaction can make or break the future for restaurants and retailers. With more satisfied customers, brands see more referrals, more frequent visits, higher average check sizes — everything required for long-term success.

In this video interview, Wednesday Seven owner Maura Feingold explains exactly how she uses feedback to delight customers and ensure a top-notch experience at every visit. Watch to learn specific ways that leading brands like Tomatina have transformed feedback and VIP marketing into sales-creating assets. 

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Nov 18, 2015 | Evaluating Customer Loyalty Programs

My Experience Improving Customer Loyalty — CEO Leslie Silverglide

In this video interview, hear Mixt Greens CEO Leslie Silverglide describe how she's improving customer loyalty across all the locations of her popular organic salad eatery.

Building customer loyalty is hard. However, taking an existing loyal customer base and deepening that connection is where brands really make their money. 

In this video interview, CEO Leslie Silverglide explains exactly how Mixt Greens has done just that. Watch to learn the strategies she's put in place to grow Mixt Greens into one of the most successful eateries in California. 

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Nov 9, 2015 | Evaluating Customer Loyalty Programs

Case Study Examples - Videos Analyzing Loyalty Marketing

Recently, Thanx mobilized some members from its sales and marketing teams to create a few case study examples showing how video can explain abstract concepts such as retention and loyalty marketing.

If a picture is worth a thousand words, what's a video worth? Well, given that's a video is roughly a thousand pictures, don't think it's going out on a limb to say "a million." That's why we got our team together to video-illustrate a few of the concepts affecting retention and loyalty marketers.

In these three 30-45 seconds clips, you'll learn the basics of VIP marketing, how to effectively collect customer feedback, and the benefits of eliminating plastic cards, respectively. For more videos, please go to the Thanx Vimeo or Thanx YouTube pages, and for more case studies, our marketing case studies page. 


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Oct 19, 2015 | Evaluating Customer Loyalty Programs

Tokenization - Your Credit Card's Best Friend

Curious about tokenization? Let's take a look under the hood to understand what everyone's talking about.

When Apple Pay came out last year, one technology stood out from the rest during Eddy Cue's presentation on Apple Pay's security: tokenization. In one fell swoop, Apple had a solution to solve the challenge of getting consumers to register their credit cards with Apple Pay. 

Today, with the rise of card-linked offers technology, the use of tokens has started popping up in more and more consumer apps and experiences. Let's take a look at exactly what these developments mean and how this technology protects consumers and their credit cards. 

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Aug 17, 2015 | Evaluating Customer Loyalty Programs

Car Wash Signs Work Well — But Only When Done Right

Let’s look at two best practices for using car wash signs to attract more customers.

I get that some folks might assume that the below “CarWash” sign might seem too generic to be real, but according to the internet (that’s enough for me), it’s a real attempt by a car wash to grab a chuckle or two from passersby, and in turn urge a few of them to stop in for a car detail.

The sign itself strikes me as certainly hilarious — a stellar reference that will resonate strongly with all of us who fired off a couple hands-in-the-air crane kicks in our living rooms. But, as much as I can appreciate the value in getting a laugh out of the faceless masses — certainly one of the main targets for car wash marketing — there are some risks to deciding to use a sign like this. And car washes put them up every single day.

To that end, let’s look at two best practices for using road signs to attract more car wash customers. In no particular order:

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Jul 2, 2015 | Evaluating Customer Loyalty Programs

Building Customer Loyalty - 5 Reasons to Make it a Priority Now!

Reducing customer churn by 5% can increase profits up to 125%! Let's look at the most important reasons why building customer loyalty should be atop your to-do list (plus – a funny anecdotal story).

We all know that building customer loyalty is on the mind of every business owner. However, the extent to which this thought pervades a business owner's consciousness can still cause me to stop in my tracks.

It starts with a simple case of writing a letter asking for help – and how this approach just might just be the solution to getting loyalty prayers answered (and finishes with five reasons to prioritize loyalty for your marketing strategy). 

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About this Blog

Learn how to evaluate customer loyalty programs. Read expert tips describing how to approach providers and select the best solution for your business.



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