Aug 17, 2015 | Evaluating Customer Loyalty Programs

Car Wash Signs Work Well — But Only When Done Right

Let’s look at two best practices for using car wash signs to attract more customers.

I get that some folks might assume that the below “CarWash” sign might seem too generic to be real, but according to the internet (that’s enough for me), it’s a real attempt by a car wash to grab a chuckle or two from passersby, and in turn urge a few of them to stop in for a car detail.

The sign itself strikes me as certainly hilarious — a stellar reference that will resonate strongly with all of us who fired off a couple hands-in-the-air crane kicks in our living rooms. But, as much as I can appreciate the value in getting a laugh out of the faceless masses — certainly one of the main targets for car wash marketing — there are some risks to deciding to use a sign like this. And car washes put them up every single day.

To that end, let’s look at two best practices for using road signs to attract more car wash customers. In no particular order:

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Jul 2, 2015 | Evaluating Customer Loyalty Programs

Building Customer Loyalty - 5 Reasons to Make it a Priority Now!

Reducing customer churn by 5% can increase profits up to 125%! Let's look at the most important reasons why building customer loyalty should be atop your to-do list (plus – a funny anecdotal story).

We all know that building customer loyalty is on the mind of every business owner. However, the extent to which this thought pervades a business owner's consciousness can still cause me to stop in my tracks.

It starts with a simple case of writing a letter asking for help – and how this approach just might just be the solution to getting loyalty prayers answered (and finishes with five reasons to prioritize loyalty for your marketing strategy). 

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May 11, 2015 | Evaluating Customer Loyalty Programs

VIP Marketing Solutions Increase Sales 40%

V.ery I.mportant P.ersons shape the long-term future of any successful business. Here's how to develop a marketing strategy that gives your most important patrons the experience they (and you) deserve.

As we've covered before, there's no better predictor of a multi-location, brick-and-mortar business's long-term success than its best customers. "VIPs" spend more money, they refer more new customers, and they are the best brand advocates – hands down.

Due to VIPs' importance, every businesses should have a VIP marketing strategy in place. Let's take a look at the marketing solutions that are best suited to drive sales from VIPs and retain their business (while also being mindful that marketers want to reduce hassle as much as possible). 

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Apr 2, 2015 | Evaluating Customer Loyalty Programs

Top 10 Pizza Marketing Strategies You're Not Using – Part 2

Pizza customers are only promiscuous if you let them be – let's look at the rest of the top 10 pizza marketing strategies you're not using – but should be – to make sure customers return to eat (and spend!) more dough.

Please click here if you missed Part 1 of the Top 10 Pizza Marketing Strategies You're Not Using

Last time, we discussed pizza marketing strategies #'s 1-5: (1) Millennials; (2) Customer Satisfaction; (3) Transparent Communication; (4) Online Promotions; and (5) Transaction Data.

Without further ado, let's take a look at #'s 6 - 10: (6) Shiny Object Syndrome; (7) VIP Segmentation; (8) Addressing Slow Periods; (9) Actionable Customer Feedback; and (10) Automated Data:

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Mar 19, 2015 | Evaluating Customer Loyalty Programs

Here's How To Get Better Email Marketing Results

With the advent of mobile, email marketing has lost some of its luster. Let's look at how to refine an email marketing strategy to drive better results.

Email marketing serves one purpose: customer retention – essentially, existing customers subscribe to receive email updates and subsequently should visit more often. Prior to the mobile explosion, email served as a solid way to reach customers.

Now, with mobile overtaking email as customers' preferred method of digital contact, personalization, relevance, and timeliness have become mandatory tactics for effective communication. As a result, email marketing on its own cannot change customer behavior. Fortunately, by complementing email with other data sources, email marketing has the potential to be even more effective than it was before. 

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Mar 18, 2015 | Evaluating Customer Loyalty Programs

Need Ways To Improve Customer Satisfaction? Use New Incentives

"Rewards" is a bad word – but it means so much more than discounts.

Thanx recently participated in Mediaplanet’s Loyalty and Rewards initiative: industry thought leaders united to shed light on customer satisfaction and how to create beneficial merchant / customer relationships. You can pick up a copy of the Loyalty and Rewards publication in the March 13 edition of USA Today.

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Mar 17, 2015 | Evaluating Customer Loyalty Programs

What is a Good Net Promoter Score?

Net Promoter Score gives merchants the ability to track the health of their customer relationships – but what about NPS relative to others? Let's take a look. 

It's one thing to look in the mirror – another to grasp how you look compared to others. Though Net Promoter Score ("NPS") provides a crystal clear mirror, it takes a few smart marketing decisions to understand what is a good NPS and what scores could benefit from improvement. 

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Feb 9, 2015 | Evaluating Customer Loyalty Programs

Does My Customer Rewards Program Actually Work?

With an influx of new customer rewards programs and technologies, multi-location merchants find themselves experimenting with all sorts of promotions. One characteristic separates those that work from those that don't. 

At the simplest level, customer rewards and promotions attempt to change customer purchasing behavior. Brands experiment with seeminlgy every type of promotion, whether monetary (e.g. discounts or BOGO offers) or non-monetary (e.g. exclusive access or brand-relevant experiences) to drive customers to spend more or spend more often. 

"Experiment," of course, being the operative verb. If nothing else, marketing success comes from iteration. In order to iterate, however, marketers have to know what's actually working – and there's only one way to do that: close the loop. Here's what "close the loop" means and why it's so important for loyalty and rewards programs.

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Dec 8, 2014 | Evaluating Customer Loyalty Programs

When Should I Launch a Loyalty Program?

Merchants evaluating loyalty programs can get a head start by analyzing how these five factors impact their business.

Investing in a loyalty program represents an important opportunity for merchants. To ensure smart decision-making, merchants should understand how the new program will affect their business. Here are the five most important factors to consider:

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Nov 25, 2014 | Evaluating Customer Loyalty Programs

Proprietary Data for Brick-And-Mortar Businesses

When evaluating data solutions, target providers who provide more than just insights.

The most successful retention marketing fosters mutually beneficial relationships between merchants and their best customers. To create such a high-performing program, merchants need more than generic customer insights; they need proprietary data that maps how customers experience their particular brand. Seek out those innovative providers who can deliver actionable information in order to earn a higher ROI on your loyalty investment. 

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About this Blog

Learn how to evaluate customer loyalty programs. Read expert tips describing how to approach providers and select the best solution for your business.



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