WHY THANX

Nov 2, 2015 | Customer Loyalty News | Why Thanx

Restaurants Win With Net Promoter: Bain Study

Every restauranteur can relate — restaurants can be a challenging place to utilize feedback and build customer loyalty. In this Bain study and podcast, two leading restaurant executives discuss exactly how to make net promoter work, build customer relationships, and increase sales.

For a restaurant executive, success generally comes down to one capital "T" Truth — provide excellent customer service and customers will continue to return. Generally, the last mile after top-quality food and atmosphere remains the same — add a personal touch to guests' experience, often by visiting them at the table as they dine. 

Unfortunately, executives managing multiple locations simply cannot be in more than one place at the same time. That's the challenge tackled in a podcast from Rob Markey, partner at Bain & Company, Co-author of "The Ultimate Question 2.0," and host of the Net Promoter System Podcast

Click here to find out how restaurant chains are discovering the special sauce of Net Promoter feedback. You can see a summary of the conversation below.

 

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Aug 22, 2015 | Customer Loyalty Research | Why Thanx

Mobile Murders Traditional Marketing Channels

If you're exclusively using traditional marketing channels, who could blame you — that's what everyone else does. But if you want to set yourself apart and capture a larger market share, embrace what's working, not what's been done. 

We recently pulled the numbers examining the results companies achieve when they use traditional versus new forms of marketing. 

As you can guess by the title of this blog post, there was one clear winner: new forms of marketing. Traditional marketing simply cannot compete. Let's take a look. 

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Jul 23, 2015 | Why Thanx

@Thanxinc at #MobileBeat: Get In With “No App, Apps” – or Get Out

Like anything, consumer apps continue to evolve. Companies stuck in the past, ignoring the trend toward a new effortless style of apps will miss the boat – with significant financial stakes in the balance. 

At this year's MobileBeat, the exclusive mobile conference from leading tech publication VentureBeat, Thanx CEO Zach Goldstein took the stage to discuss the future of apps, and how Thanx fits in to the big picture.

During his presentation, Zach hit on a crucially important development in the world of app usage and consumer mobile marketing: people are lazy and "no app, apps" are the future. Companies ignoring this fact will be left behind. Let's take a look at why. 

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Jul 13, 2015 | Why Thanx

Go Inside The App Design Mind: Thanx v3.0 Is Here

In a new post to the tech blog Medium, Thanx Designer Jason Li gives a behind-the-scenes look at the app design behind Thanx v3.0.

Ever wondered what it's like to be someone who designs mobile apps? Me too. 

That's why I thought our own Jason Li's post to the tech blog Medium,"Designing the new Thanx App," was so cool. Reading through, you'll get an exclusive, first-hand perspective at mobile app designers and their fascinating process.  

Plus, Jason also details several of the choices our team made that led to Thanx v3.0 – an immensely proud achievement for everyone here at our company.

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Apr 9, 2015 | Customer Loyalty Research | Why Thanx

Card-Linked Offers Technology: Growing WITH Momentum

Let's take a look at the most important findings and takeaways from the recent BIA/Kelsey report, “Status and Review of Card-Linked Offers, 2015." 

When a new technology emerges, a few early-adopters dabble but the vast majority stays on the sideline, naturally dubious. Inevitably, if that technology solves a real, painful problem with the status quo, others quickly jump in to give it a try – they view it as a risk worth taking. It is with the success of these first waves of experimenters that the technology becomes mainstream and the average consumer or business recognizes the obvious advantages of making a switch. This is the story of Geoffrey Moore’s Crossing the Chasm.

In the real world, of course, it can be hard to identify where an innovation sits in this technology hype cycle. One important indicator of forward progress is the commencement of analyst coverage – simply put, industry analysts don’t waste their time speculating. They spend their research resources on truly game-changing innovations that have begun to blossom.

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Mar 2, 2015 | Customer Loyalty News | Why Thanx

How Thanx Helps Make More Dough for Pizza Restaurants

Patxi's Pizza CEO William Freeman details why Thanx helps pizza restaurants solve their key customer challenges.

Much more than just another pizza joint, Patxi’s Pizza wants to be your favorite neighborhood restaurant — a warm, welcoming place where you can share a delicious meal with friends and family and feel like you’ve belonged all along. Even as Patxi’s has expanded over the last decade from one restaurant to 14 locations across California, Washington, and Colorado, we have strived to maintain those deeply personal relationships with our customers.

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Jan 29, 2015 | Customer Loyalty Research | Customer Loyalty News | Why Thanx

#DidYouKnow: 70% of Retail and Restaurant Customers Visit Only Once

A new study highlights the major customer engagement challenges U.S. businesses face amidst an increasingly indiscriminate millennial population. 

Today Thanx published “6 Critical Stats for Customer Loyalty,a retail and restaurant data study designed to help multi-location merchants better understand customer behavior and improve marketing ROI. 

Essentially, we dug into a random sample of anonymized Thanx data with one mission: to find out what's actually going on with modern customers. And the results? Fascinating.

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Jan 19, 2015 | Why Thanx

Winback. It's What's For Customer Retention.

With a shout out to Beef marketers who dug themselves deep into my childhood brain with the "It's what's for dinner" campaign – wanted to take a moment to unpack a retention marketing tool exclusive to Thanx: Winback. 

~72%. In a recent data study we did at Thanx across more than 15 million transactions and 15 industries (more specifics to come at the end of this month), that's the percent of loyal customers that visit a business only once in a 6-month period. To me, that number is mind-blowing. Think of the revenue gains a company could earn from reducing that number just 5%. And that's the whole idea behind what we've built. Here's how it came to be.

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Jan 12, 2015 | Customer Loyalty News | Why Thanx

Case Study: Mixt Greens Gets Rid Of Plastic Cards To Improve Retention

Rather than spending thousands of dollars on plastic cards that customers don't use, Mixt Greens focused on simplifying their customers' experience to increase revenue and reduce churn. 

Many businesses opt for a plastic card solution to try to incentivize customers to return to their stores more frequently. The problem is, however, that plastic card programs result in high churn rates and fail to change customer behavior. In a new case study, Mixt Greens demonstrates how a better customer experience can positively impact the bottom line. 

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Dec 31, 2014 | Why Thanx

The 2015 Inaugural Thanx Awards

As the new year starts, it's time to appreciate what brought us joy in 2014. Custom says to have a glass of something nice in one hand, and a cookie in the other – please arm yourself accordingly. 

In order to express our appreciation, our society often uses the New Year to reward those who have exhibited excellence. This includes excellence in football (go Marcus Mariota!), in film, and now in customer loyalty. At Thanx, we love helping businesses identify and engage their most excellent customers all year long. This helps merchants ensure that loyal customers know they are appreciated – and keep coming back in the door. 

As the year comes to a close, we have been reflecting on how these important customers have exhibited excellence at the businesses that they love the most.  So it is with great pleasure and excitement that I announce our Inaugural Thanx Awards winners. Commence drumroll….

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About this Blog

Detailed insight into why Thanx is the best customer retention and loyalty solution available. Read through case studies, customer stories, and more.

 

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