WHY THANX

Mar 1, 2016 | Evaluating Customer Loyalty Programs | Why Thanx

The 2016 Customer Loyalty Benchmarks

We just published the latest version of our customer loyalty benchmarks eBook — get a copy for yourself now.  

Last year, we published our eBook examining the 6 most critical stats affecting customer loyalty. Back by popular demand, this year's edition just arrived hot off the press.  

In case you missed last year, our eBook answers six questions for multi-location businesses (plus — new for this year — one extra bonus question), which collectively determine the effectiveness of a restaurant or retailer's customer engagement strategy. Download now, or see below for a summary of the information. 

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Dec 30, 2015 | Why Thanx

The 2016 Thanx Awards

As the new year starts, it's that time again — to appreciate what brought us joy in 2015. Our annual custom says to have a glass of something nice in one hand, and a cookie in the other, so arm yourself accordingly.

Here at Thanx we don’t miss out on any opportunity to honor our esteemed users. As we usher in the 2016 New Year, it’s time to celebrate the previous one with the 2nd Annual Thanx Awards. This year's winners exemplify why engaging with your best customers creates a meaningful impact on your business. Without further ado, we’d like to call special attention to some extraordinary Thanx VIPs!

Commence drumroll….

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Dec 20, 2015 | Why Thanx

Job Shadow Shows Why Culture Matters For Silicon Valley Companies

Four Dartmouth students share their perspective on what they learned visiting Thanx for one day — including the importance of culture as a predictor of silicon valley companies' success.  

Sometimes, it's nice when other people validate the hard work you put in to making sure your company has a culture that puts silicon valley companies on a path toward success. 

Read below to see how four Dartmouth students described the Thanx culture during a one-day visit for Dartmouth's annual "job shadow" event. We're proud of what we've built and certainly excited to see other people feel the same way. 

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Nov 5, 2015 | Customer Loyalty News | Why Thanx

The Future Of Mobile App Marketing — Keynote Speech

Mobile app marketing continues to evolve, and brands that ignore the trend toward a new style of apps will end up losing their customers rapidly. In this video, learn how to build an app that serves a purpose beyond vanity — one that ensures pragmatic people feel like they've acquired something useful, something effortless.

In this Keynote presentation, titled "Apps, the Sequel — Get Effortless, or Get Out," learn how Apple Pay, Beacons, and "No App, Apps" are changing the very nature of the way customers shop at their favorite stores. View video below or at Apps, The Sequel — Get Effortless, or Get Out.

 

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Nov 2, 2015 | Customer Loyalty News | Why Thanx

Restaurants Win With Net Promoter: Bain Study

Every restauranteur can relate — restaurants can be a challenging place to utilize feedback and build customer loyalty. In this Bain study and podcast, two leading restaurant executives discuss exactly how to make net promoter work, build customer relationships, and increase sales.

For a restaurant executive, success generally comes down to one capital "T" Truth — provide excellent customer service and customers will continue to return. Generally, the last mile after top-quality food and atmosphere remains the same — add a personal touch to guests' experience, often by visiting them at the table as they dine. 

Unfortunately, executives managing multiple locations simply cannot be in more than one place at the same time. That's the challenge tackled in a podcast from Rob Markey, partner at Bain & Company, Co-author of "The Ultimate Question 2.0," and host of the Net Promoter System Podcast

Click here to find out how restaurant chains are discovering the special sauce of Net Promoter feedback. You can see a summary of the conversation below.

 

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Aug 22, 2015 | Customer Loyalty Research | Why Thanx

Mobile Murders Traditional Marketing Channels

If you're exclusively using traditional marketing channels, who could blame you — that's what everyone else does. But if you want to set yourself apart and capture a larger market share, embrace what's working, not what's been done. 

We recently pulled the numbers examining the results companies achieve when they use traditional versus new forms of marketing. 

As you can guess by the title of this blog post, there was one clear winner: new forms of marketing. Traditional marketing simply cannot compete. Let's take a look. 

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Jul 23, 2015 | Why Thanx

@Thanxinc at #MobileBeat: Get In With “No App, Apps” – or Get Out

Like anything, consumer apps continue to evolve. Companies stuck in the past, ignoring the trend toward a new effortless style of apps will miss the boat – with significant financial stakes in the balance. 

At this year's MobileBeat, the exclusive mobile conference from leading tech publication VentureBeat, Thanx CEO Zach Goldstein took the stage to discuss the future of apps, and how Thanx fits in to the big picture.

During his presentation, Zach hit on a crucially important development in the world of app usage and consumer mobile marketing: people are lazy and "no app, apps" are the future. Companies ignoring this fact will be left behind. Let's take a look at why. 

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Jul 13, 2015 | Why Thanx

Go Inside The App Design Mind: Thanx v3.0 Is Here

In a new post to the tech blog Medium, Thanx Designer Jason Li gives a behind-the-scenes look at the app design behind Thanx v3.0.

Ever wondered what it's like to be someone who designs mobile apps? Me too. 

That's why I thought our own Jason Li's post to the tech blog Medium,"Designing the new Thanx App," was so cool. Reading through, you'll get an exclusive, first-hand perspective at mobile app designers and their fascinating process.  

Plus, Jason also details several of the choices our team made that led to Thanx v3.0 – an immensely proud achievement for everyone here at our company.

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Apr 9, 2015 | Customer Loyalty Research | Why Thanx

Card-Linked Offers Technology: Growing WITH Momentum

Let's take a look at the most important findings and takeaways from the recent BIA/Kelsey report, “Status and Review of Card-Linked Offers, 2015." 

When a new technology emerges, a few early-adopters dabble but the vast majority stays on the sideline, naturally dubious. Inevitably, if that technology solves a real, painful problem with the status quo, others quickly jump in to give it a try – they view it as a risk worth taking. It is with the success of these first waves of experimenters that the technology becomes mainstream and the average consumer or business recognizes the obvious advantages of making a switch. This is the story of Geoffrey Moore’s Crossing the Chasm.

In the real world, of course, it can be hard to identify where an innovation sits in this technology hype cycle. One important indicator of forward progress is the commencement of analyst coverage – simply put, industry analysts don’t waste their time speculating. They spend their research resources on truly game-changing innovations that have begun to blossom.

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Mar 2, 2015 | Customer Loyalty News | Why Thanx

How Thanx Helps Make More Dough for Pizza Restaurants

Patxi's Pizza CEO William Freeman details why Thanx helps pizza restaurants solve their key customer challenges.

Much more than just another pizza joint, Patxi’s Pizza wants to be your favorite neighborhood restaurant — a warm, welcoming place where you can share a delicious meal with friends and family and feel like you’ve belonged all along. Even as Patxi’s has expanded over the last decade from one restaurant to 14 locations across California, Washington, and Colorado, we have strived to maintain those deeply personal relationships with our customers.

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About this Blog

Detailed insight into why Thanx is the best customer retention and loyalty solution available. Read through case studies, customer stories, and more.

 

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