WHY THANX

Jul 13, 2015 | Why Thanx

Go Inside The App Design Mind: Thanx v3.0 Is Here

In a new post to the tech blog Medium, Thanx Designer Jason Li gives a behind-the-scenes look at the app design behind Thanx v3.0.

Ever wondered what it's like to be someone who designs mobile apps? Me too. 

That's why I thought our own Jason Li's post to the tech blog Medium,"Designing the new Thanx App," was so cool. Reading through, you'll get an exclusive, first-hand perspective at mobile app designers and their fascinating process.  

Plus, Jason also details several of the choices our team made that led to Thanx v3.0 – an immensely proud achievement for everyone here at our company.

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Apr 9, 2015 | Customer Loyalty Research | Why Thanx

Card-Linked Offers Technology: Growing WITH Momentum

Let's take a look at the most important findings and takeaways from the recent BIA/Kelsey report, “Status and Review of Card-Linked Offers, 2015." 

When a new technology emerges, a few early-adopters dabble but the vast majority stays on the sideline, naturally dubious. Inevitably, if that technology solves a real, painful problem with the status quo, others quickly jump in to give it a try – they view it as a risk worth taking. It is with the success of these first waves of experimenters that the technology becomes mainstream and the average consumer or business recognizes the obvious advantages of making a switch. This is the story of Geoffrey Moore’s Crossing the Chasm.

In the real world, of course, it can be hard to identify where an innovation sits in this technology hype cycle. One important indicator of forward progress is the commencement of analyst coverage – simply put, industry analysts don’t waste their time speculating. They spend their research resources on truly game-changing innovations that have begun to blossom.

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Mar 2, 2015 | Customer Loyalty News | Why Thanx

How Thanx Helps Make More Dough for Pizza Restaurants

Patxi's Pizza CEO William Freeman details why Thanx helps pizza restaurants solve their key customer challenges.

Much more than just another pizza joint, Patxi’s Pizza wants to be your favorite neighborhood restaurant — a warm, welcoming place where you can share a delicious meal with friends and family and feel like you’ve belonged all along. Even as Patxi’s has expanded over the last decade from one restaurant to 14 locations across California, Washington, and Colorado, we have strived to maintain those deeply personal relationships with our customers.

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Jan 29, 2015 | Customer Loyalty Research | Customer Loyalty News | Why Thanx

#DidYouKnow: 70% of Retail and Restaurant Customers Visit Only Once

A new study highlights the major customer engagement challenges U.S. businesses face amidst an increasingly indiscriminate millennial population. 

Today Thanx published “6 Critical Stats for Customer Loyalty,a retail and restaurant data study designed to help multi-location merchants better understand customer behavior and improve marketing ROI. 

Essentially, we dug into a random sample of anonymized Thanx data with one mission: to find out what's actually going on with modern customers. And the results? Fascinating.

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Jan 19, 2015 | Why Thanx

Winback. It's What's For Customer Retention.

With a shout out to Beef marketers who dug themselves deep into my childhood brain with the "It's what's for dinner" campaign – wanted to take a moment to unpack a retention marketing tool exclusive to Thanx: Winback. 

~72%. In a recent data study we did at Thanx across more than 15 million transactions and 15 industries (more specifics to come at the end of this month), that's the percent of loyal customers that visit a business only once in a 6-month period. To me, that number is mind-blowing. Think of the revenue gains a company could earn from reducing that number just 5%. And that's the whole idea behind what we've built. Here's how it came to be.

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Jan 12, 2015 | Customer Loyalty News | Why Thanx

Case Study: Mixt Greens Gets Rid Of Plastic Cards To Improve Retention

Rather than spending thousands of dollars on plastic cards that customers don't use, Mixt Greens focused on simplifying their customers' experience to increase revenue and reduce churn. 

Many businesses opt for a plastic card solution to try to incentivize customers to return to their stores more frequently. The problem is, however, that plastic card programs result in high churn rates and fail to change customer behavior. In a new case study, Mixt Greens demonstrates how a better customer experience can positively impact the bottom line. 

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Dec 31, 2014 | Why Thanx

The 2015 Inaugural Thanx Awards

As the new year starts, it's time to appreciate what brought us joy in 2014. Custom says to have a glass of something nice in one hand, and a cookie in the other – please arm yourself accordingly. 

In order to express our appreciation, our society often uses the New Year to reward those who have exhibited excellence. This includes excellence in football (go Marcus Mariota!), in film, and now in customer loyalty. At Thanx, we love helping businesses identify and engage their most excellent customers all year long. This helps merchants ensure that loyal customers know they are appreciated – and keep coming back in the door. 

As the year comes to a close, we have been reflecting on how these important customers have exhibited excellence at the businesses that they love the most.  So it is with great pleasure and excitement that I announce our Inaugural Thanx Awards winners. Commence drumroll….

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Dec 15, 2014 | Customer Loyalty News | Why Thanx

New Study: Restaurant Revenue Down 45% During Holiday Season

While retailers see December sales spike by as much as 77%, restaurants are turning to new loyalty tools to keep VIPs coming back during the holidays.

At Thanx, we do everything we can to help all merchants effortlessly identify, engage, and retain their best customers – and no season has quite the same impact as the last two months of the year. In our work with hundreds of restaurants across the country, we found that over the last several years restaurant revenue declined by 22 to 45 percent during the post-Thanksgiving holiday period. This dining-out lull is in sharp contrast to the country’s major retailers, which see as much as 40 percent of their revenue in November and December.

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Dec 5, 2014 | Customer Loyalty News | Why Thanx

Case Study: How Showmars Used Loyalty Rewards To Increase Revenue

By rewarding customers according to their personal tastes, Showmars increased average check size per visit by 37%.

Showmars, a rapidly growing 30-location restaurant brand based in Charlotte, has found success by developing strong relationships with customers. A new case study featuring commentary from Executive Vice President David Prosser analyzes how Showmars rolled out an effective loyalty rewards program to make customer relationships even better. 

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Nov 13, 2014 | Customer Loyalty News | Why Thanx | 2 comments

Case Study: Patxi's Pizza Loyalty Program

Loyalty360 article reveals how Patxi's increased transaction volume and spend averages

Patxi's Pizza, a regional pizza brand based in California, has seen tremendous recent success. Named the 24th Fastest Growing Food & Beverage Company in the U.S. by Inc. Magazine, a recent interview details how the Patxi's Pizza loyalty program has driven success.

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About this Blog

Detailed insight into why Thanx is the best customer retention and loyalty solution available. Read through case studies, customer stories, and more.

 

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