Building customer loyalty is about more than your loyalty program... it's about creating a company culture that celebrates customers. Here's how brands have put their customers at the heart of their brand mission.
Your loyalty program can be the backbone of your data collection, your customer outreach, and your marketing efforts. When executed well, it can also be an enormous profit-driver for your restaurant. Below are five loyalty program best practices that drive revenue by delighting your customers.
We're proud and excited to announce that we've secured our Series B round of financing — giving us the chance to connect more merchants with their loyal customers in a way that's never been done before.
See below for the complete press release:
Your repeat customers are your business' greatest asset, and your best bet for generating recurring revenue. Here's what all businesses should know about customer retention — and a strong case for why you should ALWAYS opt to give a little more love to your existing customers.
This article has been reposted from The Rail. You can find the original article here.
Investing in customer loyalty isn't just a “check the box” initiative. It can be a businesses’ most powerful marketing channel, as it's 7x more expensive to acquire a new customer than to encourage an additional visit from an existing customer.
How do businesses build truly loyal customers? It's not just about installing a loyalty program — it's how you use it. Here's how to optimize the experience for your loyal customers so that they stay loyal for life.
Thanx CEO Zach Goldstein spoke to the theme of "Untangling Tech" at FSTEC 2016 — presenting to restaurant owners and operators, he made a case for why a brand's mobile presence cannot be a "check-the-box" initiative.
I worked my way through college as a hostess, waitress, and bartender in a college town restaurant. After graduation, I moved to Silicon Valley just in time for the dot com era. I began working for technology companies, but never lost my love for the restaurant industry.
Opt-out, not opt-in, is a loyalty program best practice. Read on to see how you can use this consumer psychology hack to keep more customers enrolled.