Mar 22, 2017 | Evaluating Customer Loyalty Programs | Why Thanx | building loyalty

How to Build a Loyalty Program that Works

Want to grow your business through loyalty, but don't know where to start?

It used to be that walking into a retail establishment and being given some form of a discount, special offer, or free sample was a unique and appreciated moment. Now, as customers, we expect a reward in return for our consistent business. We sign up for rewards cards, loyalty programs, email discounts, mobile coupons … anything for the extra savings.

On the merchant side, this is all summed into two words: customer loyalty. But with big brands building customized applications, credit card loyalty programs, and more, how do small businesses keep up? How do we measure the return on investment on something as basic as a punchcard?

That’s what this resource will extensively cover. We’ll go through what some of the top brand loyalty programs look like, dig into data proof, and end with how to make it all happen on a small budget.

Read now
Feb 21, 2017 | Evaluating Customer Loyalty Programs | Why Thanx

Ultimate Guide to Customer Loyalty in 2017

We're excited to share our latest version of our customer loyalty benchmarks eBook — get a copy for yourself now.  

Every year, we publish an eBook, compiling the most critical stats and knowledge about customer loyalty. 

This year, we wanted to paint a holistic picture about customer loyalty — why it's important, how it's built, and ways that any business can catalyze that loyal feeling throughout their customer base. Download the guide here!

Read now
Jan 4, 2017 | Why Thanx

The 2017 Thanx Awards

It's that time of the year again — In this blog post, we turn our attention to the customers who have shown loyalty to their favorite shops and restaurants in extraordinary ways. Since everyone loves an end of year wrap-up, we present to you: The 2017 Thanx Customer Awards.

We always knew our users were the best... and our data holds the proof! As we head into 2017, we wanted to give Thanx to our super users from 2016. For the third year in a row, we're acknowledging our outstanding Thanx-ers in our annual Thanx awards (basically the Oscars of loyalty). All of our merchants have extraordinary VIP customers, but these customers in particular really stood out. From frequency to advocacy to feedback, you'll be amazed at how these VIPs engaged with their favorite merchants.

Read now
Mar 1, 2016 | Evaluating Customer Loyalty Programs | Why Thanx

The 2016 Customer Loyalty Benchmarks

We just published the latest version of our customer loyalty benchmarks eBook — get a copy for yourself now.  

Last year, we published our eBook examining the 6 most critical stats affecting customer loyalty. Back by popular demand, this year's edition just arrived hot off the press.  

In case you missed last year, our eBook answers six questions for multi-location businesses (plus — new for this year — one extra bonus question), which collectively determine the effectiveness of a restaurant or retailer's customer engagement strategy. Download now, or see below for a summary of the information. 

Read now
Dec 30, 2015 | Why Thanx

The 2016 Thanx Awards

As the new year starts, it's that time again — to appreciate what brought us joy in 2015. Our annual custom says to have a glass of something nice in one hand, and a cookie in the other, so arm yourself accordingly.

Here at Thanx we don’t miss out on any opportunity to honor our esteemed users. As we usher in the 2016 New Year, it’s time to celebrate the previous one with the 2nd Annual Thanx Awards. This year's winners exemplify why engaging with your best customers creates a meaningful impact on your business. Without further ado, we’d like to call special attention to some extraordinary Thanx VIPs!

Commence drumroll….

Read now
Dec 20, 2015 | Why Thanx

Job Shadow Shows Why Culture Matters For Silicon Valley Companies

Four Dartmouth students share their perspective on what they learned visiting Thanx for one day — including the importance of culture as a predictor of silicon valley companies' success.  

Sometimes, it's nice when other people validate the hard work you put in to making sure your company has a culture that puts silicon valley companies on a path toward success. 

Read below to see how four Dartmouth students described the Thanx culture during a one-day visit for Dartmouth's annual "job shadow" event. We're proud of what we've built and certainly excited to see other people feel the same way. 

Read now
Nov 5, 2015 | Customer Loyalty News | Why Thanx

The Future Of Mobile App Marketing — Keynote Speech

Mobile app marketing continues to evolve, and brands that ignore the trend toward a new style of apps will end up losing their customers rapidly. In this video, learn how to build an app that serves a purpose beyond vanity — one that ensures pragmatic people feel like they've acquired something useful, something effortless.

In this Keynote presentation, titled "Apps, the Sequel — Get Effortless, or Get Out," learn how Apple Pay, Beacons, and "No App, Apps" are changing the very nature of the way customers shop at their favorite stores. View video below or at Apps, The Sequel — Get Effortless, or Get Out.


Read now
Nov 2, 2015 | Customer Loyalty News | Why Thanx

Restaurants Win With Net Promoter: Bain Study

Every restauranteur can relate — restaurants can be a challenging place to utilize feedback and build customer loyalty. In this Bain study and podcast, two leading restaurant executives discuss exactly how to make net promoter work, build customer relationships, and increase sales.

For a restaurant executive, success generally comes down to one capital "T" Truth — provide excellent customer service and customers will continue to return. Generally, the last mile after top-quality food and atmosphere remains the same — add a personal touch to guests' experience, often by visiting them at the table as they dine. 

Unfortunately, executives managing multiple locations simply cannot be in more than one place at the same time. That's the challenge tackled in a podcast from Rob Markey, partner at Bain & Company, Co-author of "The Ultimate Question 2.0," and host of the Net Promoter System Podcast

Click here to find out how restaurant chains are discovering the special sauce of Net Promoter feedback. You can see a summary of the conversation below.


Read now
Aug 22, 2015 | Customer Loyalty Research | Why Thanx

Mobile Murders Traditional Marketing Channels

If you're exclusively using traditional marketing channels, who could blame you — that's what everyone else does. But if you want to set yourself apart and capture a larger market share, embrace what's working, not what's been done. 

We recently pulled the numbers examining the results companies achieve when they use traditional versus new forms of marketing. 

As you can guess by the title of this blog post, there was one clear winner: new forms of marketing. Traditional marketing simply cannot compete. Let's take a look. 

Read now
Jul 23, 2015 | Why Thanx

@Thanxinc at #MobileBeat: Get In With “No App, Apps” – or Get Out

Like anything, consumer apps continue to evolve. Companies stuck in the past, ignoring the trend toward a new effortless style of apps will miss the boat – with significant financial stakes in the balance. 

At this year's MobileBeat, the exclusive mobile conference from leading tech publication VentureBeat, Thanx CEO Zach Goldstein took the stage to discuss the future of apps, and how Thanx fits in to the big picture.

During his presentation, Zach hit on a crucially important development in the world of app usage and consumer mobile marketing: people are lazy and "no app, apps" are the future. Companies ignoring this fact will be left behind. Let's take a look at why. 

Read now

About this Blog

Detailed insight into why Thanx is the best customer retention and loyalty solution available. Read through case studies, customer stories, and more.



The latest from the Thanx Blog, delivered weekly to your inbox.