CUSTOMER RETENTION AND LOYALTY

Jul 20, 2016 | Customer Loyalty Research

Profitability Hacks: Two ways to maximize ROI from your loyalty program

Customer retention can unlock long-term profitability for businesses large and small. Maximize this critical channel with these three easy loyalty hacks. 

Want to give your loyalty program an extra boost? Pay attention to these critical metrics in order to supercharge your loyalty program success. 

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Jul 15, 2016 | Customer Loyalty News

The past, present, and future of loyalty marketing

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Jul 14, 2016 | Customer Loyalty News

Gotta Catch 'Em All: Businesses can profit from Pokémon GO traffic long-term

Savvy businesses are using Pokémon GO to drive massive traffic increases to their physical locations, but without a retention strategy in place, those customers might not come back. Here's how evolve one-time visitors into loyal customer and ensure these temporary promotions create long-term value.

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Jul 11, 2016 | Customer Loyalty News

Buffalo Wild Wings' Customer Loyalty Program: 3 Key Takeaways

Buffalo Wild Wings is testing a customer loyalty program. Here's what you can learn from their experiment.

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Jul 6, 2016 | Customer Loyalty News

Checklist: Is your customer loyalty program working?

You're a retention marketing superstar — which is why you’ve invested part of your marketing budget towards keeping your loyal customers happy with rewards, personalized communication, and VIP treatment. But it doesn't stop there — not even close. Here are three ways great businesses keep their finger on the pulse of their customer loyalty program.

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Jun 28, 2016 | Customer Loyalty News

Why Chipotle's rewards program "Chiptopia" won't fix their customer loyalty problem

Chipotle just released the details of Chiptopia, their customer rewards program. While it's laudable that Chipotle is venturing into the world of customer retention, this program is more "mild" than "hot" when it comes to creating long-term loyalty.

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Jun 22, 2016 | Customer Loyalty News

How businesses can fix (and prevent!) bad Yelp reviews

There's nothing worse than receiving a negative Yelp review — especially when it could have been prevented by some simple communication. Here's how smart businesses address unhappy customers before they go on a Yelp rampage.

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Jun 10, 2016 | Customer Loyalty News

How to Supercharge Your Rewards Program Sign-ups

A loyalty program is only as good its engaged users. At Thanx, our merchant success team focuses on maximizing three components of loyalty program success: 1) user sign-ups, 2) user retention, and 3) customer engagement. In this article, we'll show you how we keep the sign-ups rolling in at impressive rates, even in years-old programs.

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Jun 2, 2016 | Customer Loyalty News

Beware The Silent Guest

Thanx Merchant Partner David Igel from Dewey's Pizza has named the problem that plagues all restaurant operators: the elusive "Silent Guest". Read on to learn how to identify and retain this high-value group of customers before they take their business elsewhere.

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May 18, 2016 | Customer Loyalty News

The 3 Most Expensive Customer Loyalty Program Mistakes

Businesses love their regulars — and with good reason: research shows that 25% of customers generate almost 70% of revenue! Even with money on the line, business owners still make these 3 critical errors when it comes to creating a loyalty program that actually retains customers. 

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About this Blog

Customer retention and loyalty best practices for merchants evaluating how to increase revenue from existing customers and improve satisfaction.

 

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