Aug 25, 2016 | Customer Loyalty Research

The Popularity Problem: How to handle increased store traffic



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Aug 23, 2016 | Customer Loyalty Research

How great customer loyalty programs stand out from the rest



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Aug 5, 2016 | Customer Loyalty News

How Consumers Actually Use Loyalty Programs

New Survata survey data reveals how consumers interact with brands' loyalty programs — the answers might surprise you. We broke down the most interesting stats to help merchants avoid the pitfalls of traditional loyalty programs and instead, create a program their guests actually want to use. 

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Jul 20, 2016 | Customer Loyalty Research

Profitability Hacks: Two ways to maximize ROI from your loyalty program

Customer retention can unlock long-term profitability for businesses large and small. Maximize this critical channel with these three easy loyalty hacks. 

Want to give your loyalty program an extra boost? Pay attention to these critical metrics in order to supercharge your loyalty program success. 

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Jul 15, 2016 | Customer Loyalty News

The past, present, and future of loyalty marketing

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Jul 14, 2016 | Customer Loyalty News

Gotta Catch 'Em All: Businesses can profit from Pokémon GO traffic long-term

Savvy businesses are using Pokémon GO to drive massive traffic increases to their physical locations, but without a retention strategy in place, those customers might not come back. Here's how evolve one-time visitors into loyal customer and ensure these temporary promotions create long-term value.

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Jul 11, 2016 | Customer Loyalty News

Buffalo Wild Wings' Customer Loyalty Program: 3 Key Takeaways

Buffalo Wild Wings is testing a customer loyalty program. Here's what you can learn from their experiment.

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Jul 6, 2016 | Customer Loyalty News

Checklist: Is your customer loyalty program working?

You're a retention marketing superstar — which is why you’ve invested part of your marketing budget towards keeping your loyal customers happy with rewards, personalized communication, and VIP treatment. But it doesn't stop there — not even close. Here are three ways great businesses keep their finger on the pulse of their customer loyalty program.

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Jun 28, 2016 | Customer Loyalty News

Why Chipotle's rewards program "Chiptopia" won't fix their customer loyalty problem

Chipotle just released the details of Chiptopia, their customer rewards program. While it's laudable that Chipotle is venturing into the world of customer retention, this program is more "mild" than "hot" when it comes to creating long-term loyalty.

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Jun 22, 2016 | Customer Loyalty News

How businesses can fix (and prevent!) bad Yelp reviews

There's nothing worse than receiving a negative Yelp review — especially when it could have been prevented by some simple communication. Here's how smart businesses address unhappy customers before they go on a Yelp rampage.

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About this Blog

Customer retention and loyalty best practices for merchants evaluating how to increase revenue from existing customers and improve satisfaction.



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