CUSTOMER RETENTION AND LOYALTY

Feb 15, 2017 | Customer Retention Strategies That Work

How New Technology is taking the Franchise Marketing Challenge into Account

Running  and marketing a franchise business comes with its own set of unique challenges. Make sure that you're equipped with the tools to maximize profit and minimize hassle.

 

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Feb 13, 2017 | Customer Retention Strategies That Work

Why Customer Satisfaction Surveys are the Pulse of Your Business

How satisfied are your customers? How do you know? Using Net Promoter Score and mobile-based feedback could change the way you collect customer data.

For restaurants and retailers, Net Promoter Score is the most valuable way to survey for customer satisfaction and feedback data. Unlike traditional feedback, NPS allows merchants to track customer satisfaction over time, granting them performance data across their entire brand, and all the way down to the individual store level.

 

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Feb 1, 2017 | Customer Retention Strategies That Work

Announcing: Net Promoter Score Upgrade!

How satisfied are your customers? How do you know? Using Net Promoter Score and mobile-based feedback could change the way you collect customer data. 

For restaurants and retailers, Net Promoter Score is the most valuable way to survey for customer satisfaction and feedback data. Unlike traditional feedback, NPS allows merchants to track customer satisfaction over time, granting them performance data across their entire brand, and all the way down to the individual store level.

 

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Jan 18, 2017 | Customer Retention Strategies That Work

How to Choose a Customer Loyalty Program

There are so many different types of loyalty programs out there: from the ancient yet ubiquitous punch card, to the high-tech loyalty app (and everything in between). But with infinite variations on loyalty, how do you decide which approach is right for your brand? Consider these four points as you narrow down your company’s loyalty search.

 

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Jan 4, 2017 | Why Thanx

The 2017 Thanx Awards

It's that time of the year again — In this blog post, we turn our attention to the customers who have shown loyalty to their favorite shops and restaurants in extraordinary ways. Since everyone loves an end of year wrap-up, we present to you: The 2017 Thanx Customer Awards.

We always knew our users were the best... and our data holds the proof! As we head into 2017, we wanted to give Thanx to our super users from 2016. For the third year in a row, we're acknowledging our outstanding Thanx-ers in our annual Thanx awards (basically the Oscars of loyalty). All of our merchants have extraordinary VIP customers, but these customers in particular really stood out. From frequency to advocacy to feedback, you'll be amazed at how these VIPs engaged with their favorite merchants.

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Dec 23, 2016 | Customer Retention Strategies That Work

Building a Restaurant Culture Around Loyalty

Building customer loyalty is about more than your loyalty program... it's about creating a company culture that celebrates customers. Here's how brands have put their customers at the heart of their brand mission. 

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Dec 16, 2016 | Customer Retention Strategies That Work

Five Steps to Building a Loyalty Program that Drives Revenue

Your loyalty program can be the backbone of your data collection, your customer outreach, and your marketing efforts. When executed well, it can also be an enormous profit-driver for your restaurant. Below are five loyalty program best practices that drive revenue by delighting your customers. 

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Dec 8, 2016 | Customer Loyalty News

Thanx Announces $17.1 million in Series B Funding to Bring Big Data to Brick-and-Mortar Merchants

We're proud and excited to announce that we've secured our Series B round of financing — giving us the chance to connect more merchants with their loyal customers in a way that's never been done before.

See below for the complete press release:

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Dec 7, 2016 | Customer Retention Strategies That Work

Acquisition vs. Retention: Why your dollars go further with existing customers

Your repeat customers are your business' greatest asset, and your best bet for generating recurring revenue. Here's what all businesses should know about customer retention — and a strong case for why you should ALWAYS opt to give a little more love to your existing customers. 

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Oct 15, 2016 | Customer Loyalty News

The Seven Deadly Sins of Loyalty Marketing

This article has been reposted from The Rail. You can find the original article here

Investing in customer loyalty isn't just a “check the box” initiative. It can be a businesses’ most powerful marketing channel, as it's 7x more expensive to acquire a new customer than to encourage an additional visit from an existing customer.

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About this Blog

Customer retention and loyalty best practices for merchants evaluating how to increase revenue from existing customers and improve satisfaction.

 

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